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Louis Cardinals, p. Wednesday, April Kansas City Royals vs. Toronto Blue Jays, p. Thursday, April Arizona Diamondbacks vs. Philadelphia Phillies, p. MLB also will produce and distribute specially curated content in addition to each live game broadcast, including on-demand highlight packages for every regular season game as well as Club-specific weekly recap packages for all 30 MLB teams. These will be available on Facebook Watch in the United States and to baseball fans around the world.

Go To. Featured Products. In , Major League Baseball became the first major U. These weekly live broadcasts, produced by MLB Network and available through Facebook Watch, experimented with a social-first approach to drive engagement with young viewers and reach a global audience. Major League. Engage a younger, global audience to benefit the long-term growth of Major League Baseball through innovative broadcast tactics and digital content.

Over the final two months of the season, there were more than twice as many 1-minute views from people who saw the ads as views from fans who searched organically. Outside of the U. To better connect with these nascent viewers and expand reach overseas, Major League Baseball agreed to a deal with Facebook to produce and stream live weekly games exclusively on Facebook Watch.

Every week, MLB Network announcers such as play-by-play announcer Scott Braun partnered with special guest analysts relevant to the participating teams to deliver a social-first production. The broadcast crew would give fans the chance to ask questions of players and managers, answer fan questions, and highlight fan comments and posts on the screen.

A roving social reporter brought the ballpark atmosphere to life with updates around the venue, on and off the field.



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